I build AI-first products
and take them to market.

Head of Traffic and growth lead. I ship AI MVPs, put them on live paid traffic, and back the ones that make money.

Ioann Putevoy, engraved portrait
TikTok AdsMetaGoogle Ads Яндекс.ДиректTelegram AdsUGC, Influencers Keitaro, BinomGenAI Pipelines
Portfolio

Products I've shipped and scaled.

Approach
01

It starts with the product and its buyer.

Before a single ad goes live, I know the product and who it's for:
where they are, what they want, why they'd pick this.

02

Ship the MVP, then let the market vote.

Building and testing ideas: landings and MVPs.
I read the funnel and drop the weak ones early.

03

Scale only what converts, profitably.

Once the unit economics hold, I scale the winners:
cross-channel buying, tracking, retention, and creatives tuned to stay profitable.

Experience

Where I've built.

BlitzlabMay 2026 - present

Head of Traffic

AI MVP development and market testing

I own development, testing, and go-to-market for AI-first MVPs: AI-built landings and products, run live from $100 tests up to $10k+/day.

AFFCTJan 2023 - Mar 2026

Senior Performance Marketing Manager, Growth Lead

Growth, Retention, Project management

Built and scaled a traffic-buying team and GenAI creative production; ran tracking (Keitaro/Binom), full funnels, and CRM/retention from scratch.

Garant.StudioJan 2021 - Jan 2023

Marketing Manager

Digital products, Analytics & KPIs

Led growth for digital products across YouTube, Reddit, X, TikTok, Facebook and Google Ads, and built the analytics and KPI-reporting system.

Consulting

I consult on marketing, whatever the vertical.

Ten years of buying traffic and building funnels across mainstream and hard-mode niches - SaaS, e-commerce, dating, iGaming, trading and creator platforms. If your product lives where standard playbooks break, that's my home turf.

SaaS & apps E-commerce EdTech Dating iGaming Trading & fintech Creator platforms AdTech
How consulting works
Writing

From the blog.

All posts
Let's talk

Have a product that needs to find its market?