I shape products
around what converts
I manage mobile apps and have shipped many products. What I learned from buying traffic and seeing what converts guides my decisions about what to build.
Products I've shipped
Applyready
Adapts the résumé to a job posting, drafts the cover letter and finds the hiring manager.
GameGTM
Times in-game offers to the moment a player is ready to buy.
AulaKit
Educational platform for teachers and pedagogical coordinators.
Art Director
Checks agency design mockups against brand guidelines.
SYNTHOS
Tests pricing and messaging on a thousand AI respondents.
Comment Copilot
Grows a creator's reach on X with auto-comments and posting.
AI-PM, The Verdict Engine
Scores a product idea against evidence before you build it.
RampKit
Turns sales docs into a hosted, tested onboarding course.
Content Drop
Turns one selfie into a pack of personal-brand photos.
Adent
Puts the ad in front of people already shopping.
AI Waiter
Guests order by QR in their own language; the kitchen gets a written ticket.
Shortlist, AI Patient Discovery
Shows a clinic whether AI assistants recommend it, and what to fix.
My path to product management
Product Manager (Mobile Apps)
I own decisions about what to build for mobile apps, setting priorities and defining what each change needs to deliver.
Head of Traffic
I own the product, the traffic it receives and the funnel that connects them, and take the whole thing to market.
Senior Performance Marketing Manager, Growth Lead
Built and scaled a traffic-buying team and GenAI creative production; ran tracking, full funnels, and CRM/retention from scratch.
Marketing Manager
Led digital product growth across YouTube, Reddit, X, TikTok, Facebook and Google Ads, and built the analytics and KPI-reporting system.
I help your product acquire customers
I manage products and consult on acquisition, from account audits to tracking how paid traffic converts.
- Google Ads and PPC audits the account, then manages its campaigns.
- Funnels and tracking connects attribution and postbacks to unit economics.
- Restricted categories covers buying traffic and building funnels for products in iGaming, betting, trading and adult.
- Fractional CMO puts acquisition on a part-time owner instead of a full team.
From the blog
Fractional CMO, consultant, or agency?
Which fits your stage, and what each one really costs.
SEO consultation
A buyer-side look at what a consultation delivers and when you actually need one.
Google Ads consultant
What one does day to day, and when hiring one beats an agency or DIY.
Google Ads for a SaaS
Tracking, campaign types and keyword strategy that keep the budget from burning.